LG OLED77W9PLA 77" Signature OLED 4K Television


Contact us at Erith 01322 344100 or Bromley 020 8466 7776

  • Screen Resolution4K Ultra HD
  • Screen Size66" and over
  • Screen TypeOLED
  • SmartYes
  • Works with Amazon AlexaYes
  • Works with Google AssistantYes
  • Manufacturer Guarantee5 years
  • EAN8806098385874
5 Year Warranty
Key Features

One with the Wall
New 2nd Gen α9 Processor with AI
Advanced voice control
Perfect Colour on Perfect Black
Dolby Vision & Atmos Cinema Experience at home
4K Cinema HDR Delivering the filmmaker’s vision

One with the Wall

LG SIGNATURE OLED TV W9, designed to blend into the wall, bringing a mesmerising experience and aesthetic in your space. A feat only possible with uniquely sophisticated LG OLED TV technology.

New 2nd Gen α9 Processor with AI

The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience.

Live in wonder with New Intelligence

LG AI TV expands your AI experience with both the Google Assistant and Alexa. Get answers to questions and control smart home appliances all through the power of your voice.

Perfect Colour on Perfect Black

OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels.

Dolby Vision & Atmos Cinema Experience at home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.

4K Cinema HDR - Delivers The Filmmaker’s Vision

LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.

Gallery Mode Adds a touch of class to your life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

Display Type - OLED
Screen Size (in.) - 77
Resolution - 3840 x 2160
Viewing Angle - Perfect Viewing Angle
Wide Colour Gamut - Perfect Colour
Billion Rich Colour - Yes
Dimming - Pixel Dimming
Black - Infinite Contrast
Ultra Luminance - Ultra Luminance Pro


Picture Master Processor - α9 Gen 2 Intelligent Processor
Deep Learning AI Picture - Yes
AI Brightness - Yes
HDR - 4K Cinema HDR
Dolby Vision - Yes
HDR10 Pro - Yes
HLG - Yes
Advanced HDR by Technicolor - Yes
HDR Effect - Yes
Dynamic Tone Mapping - HDR Dynamic Tone Mapping Pro
4K HFR - Yes (4K HFR via HDMI will be updated.)
2K HFR - Yes
Motion Pro - OLED Motion
Object/Active Depth Enhancer - Object Depth Enhancer
Colour Enhancer - Advanced Colour Enhancer
Colour Accuracy - True Colour Accuracy Pro
Upscaler - 4K Upscaler
Noise Reduction - Quad Step NR
Sharpness - Frequency based Sharpness Enhancer
HEVC - Yes
VP9 - 4K@60p, 10bit
Instant Game Response - Yes (ALLM)
Picture Mode - Yes, 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, technicolor Expert, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))


Output - 60W (WF:20W, 10W per Channel)
Channel - 4.2 ch
Direction - Front Firing
Woofer - 2 ea, WF : 20W
Simultaneous Audio Output - Yes
Dolby Atmos - Yes
AI Sound - Yes
One Touch Sound Tuning - Yes
Surround Mode - Dolby Surround / OLED Surround
Clear Voice - Clear Voice III
WiSA Speakers - Yes
LG Sound Sync - Yes
Auto Notification - Yes (Bluetooth easy paring)
Bluetooth Audio Playback - Yes
DTS Decoder - Yes
Audio Codec - AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X (Refer to manual)

AI TV (Artificial Intelligence)

LG ThinQ AI - Yes
Intelligent Voice Recognition - Yes
Speech to Text - Yes
LG Voice Search - Yes
Google Assistant - Yes
Amazon Alexa Compatible - Yes (19.5 MR)
AI UX - Yes
AI Home - Yes
AI Recommendation - Default: off
Intelligent Edit - Yes
Home Dashboard - Yes
Auto Device Detection - Yes
Smart Speaker Compatible - Yes
Google Home Compatible - Yes
Amazon Echo Compatible - Yes
LG Smart Speaker - Yes
Apple HomePod - Yes
Mobile Connectivity - Yes
LG TV Plus App - Yes
Smart ThinQ App - Yes
Apple AirPlay 2 - Yes

Smart TV

Operating System (OS) - webOS Smart TV
Number of CPUs - Quad
Magic Remote Control - Built-In
Quick Access - Yes
Universal Control - Yes
360 VR - Yes
Magic Link - Default: off
Audio Guidance (Text To Speech) - Yes
Gallery - Yes
LG Content Store - Yes
Multi-view - Yes
DIAL - Yes
Web Browser - Yes
Music Player - Yes
Mobile TV On - Yes
Wi-Fi TV On - Yes
Bluetooth Low Energy On - Yes
Network File Browser - Yes
Block access to harmful site - Yes
Live Plus (ACR-based Bilateral Service) - Yes (with Samba TV App)
Hotel Mode - Yes

Additional Feature

Auto Calibration - Yes
OSD Language - 36 Languages
Time Machine (DVR) - Yes
Digital Recording - Yes
Time Shift - Yes
Watch & Record - Yes

Broadcasting System

Digital TV Reception(Terrestrial,Cable,Satellite) - DVB-T2/C/S2(Main/Sub)
Digital TV Reception (Terrestrial, Cable, Satellite) - DVB-T2/C/S2
Terrestrial - DVB-T2/T
Cable - DVB-C
Satellite - DVB-S2/S
Analog TV Reception - Yes
Multi Tuner - Twin Tuner
Data Broadcasting (Country Spec) - HbbTV
CI + (Common Interface) - CI+1.4
Teletext Page - 2,000 page
Teletext (Top/Flof/List) - Yes (Flof)
Subtitle - Yes
Audio Description - Yes
EPG (8 days) - Yes


Screen Share - Yes
HDMI - 4 (HDMI 2.1)
Simplink (HDMI CEC) - Yes
ARC (Audio Return Channel) - eARC (HDMI 2)
USB - 3
LAN - Yes
CI Slot - Yes
RF In - 3 (RF/Sat Main/Sat Sub)
SPDIF (Optical Digital Audio Out) - Yes
Headphone out - Yes
Line out - Yes (Headphone out common)
Wifi - Yes (802.11ac)
Bluetooth - Yes (V5.0)


Power Supply - AC 100~240V 50-60Hz
Energy Efficiency Class (A++ to E scale) - A
Standby Power Consumption - Under 0.5W
Energy Saving Mode - Yes
Illuminance Green sensor - Yes

Weight (Kg)

Weight (TV) - 12.3
Weight (W/Carton) - 49.3
Weight (AIO Box) - 13.1

Dimensions - WxHxD (mm)

Size W/O Carton, W/O Stand - 1721 x 989 x 5.96
Size W/ Carton, With Stand - 1923 x 1131 x 285
AIO Box - 1460 x 84 x 208


Remote - MR19
Batteries - Yes (AA x 2EA)
Power Cable - Yes (TV Attached)
More Information
Manufacturer Lg
GTIN 8806098385874
Model Number 101OLED77W9PLA
Price £6,999.00
Smart Yes
Screen Resolution 4K Ultra HD
Screen Size 66" and over
Screen Type OLED
Works with Google Assistant Yes
Works with Amazon Alexa Yes
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LG OLED77W9PLA 77" Signature OLED 4K Television
5 Year Warranty

LG OLED77W9PLA 77" Signature OLED 4K Television