Samsung UE50RU7400UXXU 50" Dynamic Crystal Colour HDR Smart 4K Television


Availability: Call 01322 344100 /
020 84667776 for stock details.

Availability: Call 01322 344100 /
020 84667776 for stock details.

Manufacturer Parts: 1 Year
Manufacturer Labour: 1 Year
Discover exceptional picture quality with Samsung`s RU7400 Dynamic Crystal Colour 4K Television.

Enjoy the latest films in a billion colours with True 4K colour and clarity. Watch non 4k film transformed into stunning 4K.

Feature and Benefits

Dynamic Crystal Colour

Discover crystal clear, lifelike colour. With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time.

True 4K colour + clarity

Don`t settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

Voice Assistant | Bixby on TV

Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.


Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.

Content Discovery (Universal Guide)

Less time searching and more time watching with tailored recommendations. Finally, a TV with everything in one place. Samsung`s Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

UHD Processor

Relax with a TV that adapts to give you the very best 4K picture.

Clean cable solution

Banish messy cables from sight for a distraction free viewing experience.

Slim Design

A TV designed to look elegant from any angle with a design that gives you less TV and more picture.

Smart Home

Control your compatible smart devices from your sofa for a more connected and safer home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.
*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

One Remote Control

Simple and intuitive control of everything from one remote. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.

Smart Hub

All your content and connected devices in one place, you’re only ever 3 clicks from your favourite shows.*
*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Easy Set-up

Automatically login into your accounts with simple, seamless smartphone* connection and setup. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile** will automatically connect and your mobile will share your Wi-Fi link with the TV. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.
*Compatible phone and download required of SmartThings App.
**Limited Apps integration will be available from launch.

Samsung TV Plus

Instant access to the latest 4K UHD movies and content for the whole family. Experience the true potential of your 4K UHD TV straight out of the box.

UHD Dimming

Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. By dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional picture quality.

Pause Live TV Functionality

Take control of how you watch TV. Samsung`s Pause Live TV functionality*.
*To use Pause Live TV functionality additional purchase necessary of an external memory device is required

3,840 x 2,160 - Resolution
HDR - HDR (High Dynamic Range)
Dynamic Crystal Color - Colour
US English, Korean, UK English, French, German, Italian, Spanish (features vary by language) - Bixby

Order yours today!
Product Type - LED
Series - 7


Resolution - 3,840 x 2,160
Screen Size - 50"


Picture Engine - UHD Engine
PQI (Picture Quality Index) - 1900
HDR (High Dynamic Range) - HDR
HDR 10+ - Yes
HLG (Hybrid Log Gamma) - Yes
Contrast - Mega Contrast
Color - Dynamic Crystal Color
Micro Dimming - UHD Dimming
Contrast Enhancer - Yes
Film Mode - Yes
Natural Mode Support - Yes


Dolby Digital Plus - Yes
Dialog Enhancement - Yes
Audio Pre-selection Descriptor - Yes
Sound Output (RMS) - 20W
Speaker Type - 2CH
Multiroom Link - Yes
Blutooth Audio - Yes

Smart Service

Samsung SMART TV - Smart
Bixby - US English, Korean, UK English, French, German, Italian, Spanish (features vary by language)
Works with Google Assistant - Yes (GB, FR, DE, IT, ES, AT, DK, IE, NL, NO, SE only)
Works With Alexa - Yes (GB, FR, DE, IT, ES, AT, IE only)
TV Plus - Yes (UK, FR, DE, ES, IT)
Web Browser - Yes
SmartThings App Support - Yes
SmartThings - Yes
Universal Browse + Play - YES (GB/FR/DE/IT/ES Only)
Gallery - Yes


Digital Broadcasting - DVB-T2CS2
Analog Tuner - Yes
CI (Common Interface) - CI+(1.4)
Data Broadcasting - HbbTV 2.0.1(IT,GB,DE)/HbbTV 1.5(CZ,SK,AT,FR,ES,FI,EE,GR,SI,HR)/HbbTV 1.0(PL,HU,CH,BE,NL,LU,PT,DK)/MHEG 5(GB,IE)
TV Key Support - Yes


Mobile to TV - Mirroring, DLNA - Yes
Bluetooth Low Energy - Yes
WiFi Direct - Yes
TV Sound to Mobile - Yes
Sound Mirroring - Yes


HDMI - 3
USB - 2
Component In (Y/Pb/Pr) - 1
Composite In (AV) - 1 (Common Use for Component Y)
Ethernet (LAN) - Yes
Digital Audio Out (Optical) - 1
CI Slot - 1
HDMI A / Return Ch. Support - Yes
HDMI Quick Switch - Yes
RF In (Terrestrial / Cable input) - 1/1(Common Use for Terrestrial)/1
Wireless LAN Built-in - Yes
Anynet+ (HDMI-CEC) - Yes


Design - New Edge
Bezel Type - VNB
Front Colour - TITAN GRAY
Stand Type - V-Type Center
Stand Color - Titan Gray
Slim Type - Slim

Additional Feature

Processor - Quad-Core
Accessibility - Voice guide(UK English. German. French. Spanish. Italian. Dutch. Polish. Danish. Swedish. Finnish. Norwegian. Portuguese. Russian(only when connecting to Network in EE.LV.LT))/ Enlarge/ High contrast/ Learn TV Remote(UK English. German. French. Spanish. Italian. Dutch. Polish. Danish. Swedish. Finnish. Norwegian. Portuguese. Russian(only when connecting to Network in EE.LV.LT))/ Multi-output Audio/ Negative Colors/ Grayscale/ Learn Menu Screen(UK English. German. French. Spanish. Italian. Dutch. Polish. Danish. Swedish. Finnish. Norwegian. Portuguese. Russian(only when connecting to Network in EE.LV.LT)) / Video Zoom / Key Repeat Delay
Digital Clean View - Yes
Auto Channel Search - Yes
Auto Power Off - Yes
Caption (Subtitle) - Yes
Connect Share™ (HDD) - Yes
ConnectShare™ (USB 2.0) - Yes
EPG - Yes
Extended PVR - Yes (*N/A for IT,DE,AT,CH)
Game Mode - Yes (Auto Game Mode)
OSD Language - 27 European Languages + Russian(only when connecting to Network in EE,LV,LT)
BT HID Built-in - Yes
USB HID Support - Yes
Teletext (TTX) - Yes
Time Shift - Yes (*N/A for IT,DE,AT,CH)
IPv6 Support - Yes
MBR Support - Yes

Eco Feature

Eco Sensor - Yes
Energy Efficiency Class - A


Power Supply - AC220-240V 50/60Hz
Power Consumption (Max) - 130 W
Power Consumption (Energy Saving Mode) - 36,0 W
Power Consumption (Typical) - 91,0 W
Peak Luminance Ratio - 81 %
Yearly Power Consumption (EU standard) - 126 kWh


Package Size (WxHxD) - 1307 x 790 x 170 mm
Set Size with Stand (WxHxD) - 1124.8 x 735.8 x 346.7 mm
Set Size without Stand (WxHxD) - 1124.8 x 650.2 x 59.0 mm
Stand (Basic) (WxD) - 850.4 x 346.7 mm


Package Weight - 21,0 kg
Set Weight with Stand - 16,5 kg
Set Weight without Stand - 13,8 kg


Remote Controller Model - TM1950A (GB/IE : TM1950A+TM1240A)
Batteries (for Remote Control) - Yes
Samsung Smart Control (Included) - Yes
Mini Wall Mount Support - Yes
Vesa Wall Mount Support - Yes
User Manual - Yes
E-Manual - Yes
Power Cable - Yes

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