Sony KD77AG9BU 77" Master Series OLED 4K UHD HDR Smart Android Television


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  • Screen Resolution4K Ultra HD
  • Screen Size66" and over
  • Screen TypeOLED
  • SmartYes
  • Manufacturer Guarantee5 years
  • EAN4548736096592
5 Year Warranty
This Sony Bravia OLED TV is the new platform for watching your favourite shows. Every detail is vividly captured and realised on the 4K UHD screen, thanks to Sony’s innovative technology. You really haven’t seen anything like it before.

Looking for this Sony TV in a different size? It’s also available in:

55” – Sony KD55AG9BU
65” – Sony KD65AG9BU

Unbelievable OLED Technology

OLED TVs use an advanced form of LED to give you a cinematic and lifelike viewing experience. Unlike traditional LED TVs which use backlighting, OLED TVs use a revolutionary display technology that allows self-lighting pixels to switch on and off individually. This reduces the thickness and weight of the TV, so the KD77AG9BU is ultra-thin and exceptionally sleek.

On top of this, this Sony Bravia TV provides you with superior colour reproduction and super high contrast – as individual pixels can be switched off as needed for true and natural blacks. From nature documentaries to the latest Hollywood blockbuster, image quality will have greater realism and depth. The pixel abilities also make the KD55AG9BU remarkably energy efficient.

Seeing is Believing

This Sony TV’s Picture Processor X1™ Ultimate provides unmatched processing power, detecting hundreds of individual objects as they come up on screen. Using this information, it intelligently enhances the colour, brightness and detail of what you’re watching.

Pixel Contrast Booster™ works with this processor to enhance colour contrast in high luminance. However fine the detail or variation in colour, everything you watch on the KD77AG9BU will come to life before your eyes.

You’ll also find plenty to watch on this Sony OLED television. Thanks to the integrated digital TV service, as well as a range of streaming and on-demand services, there’s a universe of entertainment to explore. It’s easy to get online via Wi-Fi or Ethernet, whichever works best for you.

Apps on this Android smart TV include:

BBC iPlayer
Amazon Video
ITV Player

And, you’ll find apps for the Google Store, as well as for Apple devices like iPhones and iPods. There’s even improved sound on the Sony KD77AG9BU, thanks to the Acoustic Surface Audio+™. Sound will reach you from different directions, creating an immersive and multi-dimensional listening experience.

If you’ve got a home theatre system in place, this Sony Bravia TV will work with it perfectly. Simply link the TV to your speaker system and enter Centre Speaker Mode – you’ll hear dialogue and music clearer than ever, with your TV as the centrepiece.

Connect with Ease

The KD77AG9BU comes with a range of connectivity options. Want to display your laptop’s contents on the big screen? With PC streaming, it’s easy to do so. Built-in Bluetooth technology also allows you to connect enabled devices like smartphones. Or, whether it’s a games console or a Blu-Ray player, there are a range of ports on this Sony TV:

Four HDMI ports
Three USB ports
One composite input
One headphone jack

This Sony OLED TV comes with a dark silver stand, which not only offers style, but also keeps cables organised and hidden via the cable holder. Alternatively, as a VESA compatible TV, you can easily mount it on your walls if you want to save floor space.
Key features

Pixel Contrast Booster™: Enhanced colour contrast
Picture Processor X1™ Ultimate: Intelligently enhances brightness, detail & colour
Acoustic Surface Audio+™: Sound comes from different directions
TV Centre Speaker Mode: Use your BRAVIA as a centre speaker
More Information
Manufacturer Sony
GTIN 4548736096592
Model Number 459KD77AG9BU
Price £3,299.00
Smart Yes
Screen Resolution 4K Ultra HD
Screen Size 66" and over
Screen Type OLED
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Sony KD77AG9BU 77" Master Series OLED 4K UHD HDR Smart Android Television
5 Year Warranty

Sony KD77AG9BU 77" Master Series OLED 4K UHD HDR Smart Android Television