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LG OLED77G54LW.AEK 77" 4K OLED Smart TV

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Claim up to £500 cashback when you purchase a selected LG TV.

With the UEFA Women’s Euros 2025 just around the corner, it’s the perfect time to upgrade your TV. Enjoy every moment in stunning detail – and with up to £500 back, you'll have plenty left over for snacks and drinks for every match.

Offer ends 22.7.25

T&Cs apply

Old price: £4,499.00 incl vat
£4,299.00
  • Out of Stock

    • We can take your old item away
    • Installation available
  • 5 years warranty

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Experience cinema-quality entertainment at home with the LG OLED77G54LW.AEK, an outstanding 77" 4K OLED Smart TV that turns your living room into a visual masterpiece.

Ideal for film lovers and gaming enthusiasts alike, this advanced OLED television delivers exceptional clarity, rich contrast, and vivid colour—thanks to self-lit pixel technology. Whether you're watching the latest blockbuster or enjoying a fast-paced game, every scene is rendered with stunning realism and depth.

The ultra-slim design and flush wall-mount capability make it a seamless addition to any contemporary space. Its premium finish and near-invisible bezels complement your décor while delivering an uncompromised cinematic look.

Backed by cutting-edge technology such as a high refresh rate, HDR support, and AI-enhanced picture and sound processing, the LG OLED77G54LW.AEK offers a fully immersive experience. Integrated smart features and webOS provide instant access to all your favourite streaming services, while voice assistant compatibility ensures effortless navigation.

Engineered to meet modern energy standards, this 77-inch LG OLED TV not only looks exceptional but performs responsibly. Perfect for family rooms, media spaces, or dedicated home cinemas, it redefines what home entertainment can be.

Product Dimensions (H x W x D):
98.2cm x 171.2cm x 2.48cm

Connectivity

  • Bluetooth: Yes

  • HDMI: Yes

  • HDMI Version: 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS, QFT)

  • Number of HDMI Ports: 4

  • Number of USB Ports: 3

  • Smart TV: Yes

  • USB: Yes

  • Wi-Fi: Yes

Dimensions & Weight

  • Depth: 2.48 cm

  • Depth with Stand: 2.48 cm

  • Height: 98.2 cm

  • Height with Stand: 98.2 cm

  • Width: 171.2 cm

  • Weight: 33.6 kg

  • Shipping Depth: 22.8 cm

  • Shipping Height: 113 cm

  • Shipping Weight: 45.6 kg

Accessories

  • VESA Mount Compatible: Yes

  • VESA Mount Size: 300 x 300

Programmes & Functions

  • Digital Tuner: Yes

  • Electronic Programme Guide: Yes

Brown Goods & SDA Features

  • Speakers: 1

  • USB Recording: Yes

General

  • Additional Information:

    • One Wall Design – ultra slim with built-in flush-fit wall mount and narrow bezels

    • Perfect Black – self-lit pixels provide infinite contrast

    • Brightness Booster Ultimate – for stunning images in any environment

    • AI Picture and Sound Pro for the ultimate entertainment experience

    • Powerful α11 AI processor, designed and exclusive to LG OLED, for unmatched picture and sound

  • Features:

    • α11 AI Processor

    • Sound Pro

    • Self-lit Pixels

  • Product Type: TV

Technical Details

  • Operating System: webOS

  • RMS Output Power: 60W

Display

  • Aspect Ratio: 16:09

  • Maximum Resolution: 4K Ultra HD (3,840 x 2,160)

  • Screen Size: 77 in

  • Screen Technology: 4K OLED

  • Standard Refresh Rate: 120Hz Native (VRR 165Hz)

Efficiency & Standard

  • Energy Efficiency Class: E

Design Elements

  • Colour: Black

  • Colour Group: Black

Product Type

  • Product Category Group: CE

Connectivity

  • Bluetooth: Yes

  • HDMI: Yes

  • HDMI Version: 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS, QFT)

  • Number of HDMI Ports: 4

  • Number of USB Ports: 3

  • Smart TV: Yes

  • USB: Yes

  • Wi-Fi: Yes

Dimensions & Weight

  • Depth: 2.48 cm

  • Depth with Stand: 2.48 cm

  • Height: 98.2 cm

  • Height with Stand: 98.2 cm

  • Width: 171.2 cm

  • Weight: 33.6 kg

  • Shipping Depth: 22.8 cm

  • Shipping Height: 113 cm

  • Shipping Weight: 45.6 kg

Accessories

  • VESA Mount Compatible: Yes

  • VESA Mount Size: 300 x 300

Programmes & Functions

  • Digital Tuner: Yes

  • Electronic Programme Guide: Yes

Brown Goods & SDA Features

  • Speakers: 1

  • USB Recording: Yes

General

  • Additional Information:

    • One Wall Design – ultra slim with built-in flush-fit wall mount and narrow bezels

    • Perfect Black – self-lit pixels provide infinite contrast

    • Brightness Booster Ultimate – for stunning images in any environment

    • AI Picture and Sound Pro for the ultimate entertainment experience

    • Powerful α11 AI processor, designed and exclusive to LG OLED, for unmatched picture and sound

  • Features:

    • α11 AI Processor

    • Sound Pro

    • Self-lit Pixels

  • Product Type: TV

Technical Details

  • Operating System: webOS

  • RMS Output Power: 60W

Display

  • Aspect Ratio: 16:09

  • Maximum Resolution: 4K Ultra HD (3,840 x 2,160)

  • Screen Size: 77 in

  • Screen Technology: 4K OLED

  • Standard Refresh Rate: 120Hz Native (VRR 165Hz)

Efficiency & Standard

  • Energy Efficiency Class: E

Design Elements

  • Colour: Black

  • Colour Group: Black

Product Type

  • Product Category Group: CE