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LG OLED77B56LA.AEK 77" 4K OLED Smart TV

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Claim up to £500 cashback when you purchase a selected LG TV.

With the UEFA Women’s Euros 2025 just around the corner, it’s the perfect time to upgrade your TV. Enjoy every moment in stunning detail – and with up to £500 back, you'll have plenty left over for snacks and drinks for every match.

Offer ends 22.7.25

T&Cs apply

Old price: £3,499.00 incl vat
£3,299.00
  • Home delivery from 1 July **

    • We can take your old item away
    • Installation available
  • 5 years warranty

Choose one of our bundle installation packages . . .

Select Tick Box

Complete installation bundle

£79.99
  • Disconnect your old appliance
  • Connect your new appliance
  • Take everything away for recycling
  • Your new appliance, expertly installed. For smart devices, includes connection to home hub/wifi

Or choose only what you need . . .

Select Tick Box

Remove & Recycle

£25
  • We'll take your old appliance and dispose of it safely & sustainably in our very own Recycling plant

Unpack

£10
  • We'll safely unpack your new appliance and take away and recycle the packaging
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Buying 3 or more items? Use our Multibuy Function.

Experience premium home entertainment with the LG OLED77B56LA.AEK – a stunning 77-inch 4K OLED Smart TV engineered to transform your viewing experience.

Thanks to its advanced OLED technology, this television delivers truly vibrant colours, perfect blacks, and exceptional detail across every frame. The ultra-slim, contemporary design complements any modern living space, making it an excellent choice for film enthusiasts, avid gamers, and everyday viewers alike.

Enhanced by AI Picture and AI Sound, the LG OLED77B56LA.AEK intelligently adjusts picture quality and audio to suit your content and surroundings – ensuring optimal performance in every scenario. Whether you're streaming your favourite series or diving into the latest gaming titles, this smart TV guarantees crisp visuals and immersive sound.

Enjoy seamless access to top streaming platforms like Netflix, Disney+, and Prime Video, all through LG's intuitive webOS interface. With built-in voice control and smooth navigation, staying entertained has never been more convenient.

This model is also built with energy efficiency in mind, delivering top-tier performance while supporting more sustainable energy use.


Product Dimensions (H x W x D)
105.7cm x 171.9cm x 31.9cm

Product Type

  • Product Category Group: CE

  • Product Type: TV

Connectivity

  • Bluetooth: Yes

  • HDMI: Yes

  • HDMI Version: 4 ports (supports 4K 120Hz, eARC, VRR, ALLM, QMS)

  • Number of HDMI Ports: 4

  • Number of USB Ports: 2

  • Smart TV: Yes

  • USB: Yes

  • Wi-Fi: Yes

Dimensions & Weight

  • Depth: 31.9 cm

  • Depth with Stand: 31.9 cm

  • Height: 105.7 cm

  • Height with Stand: 105.7 cm

  • Shipping Depth: 20 cm

  • Shipping Height: 113 cm

  • Shipping Weight: 33.5 kg

  • Weight: 23.5 kg

  • Width: 171.9 cm

Accessories

  • VESA Mount Compatible: Yes

  • VESA Mount Size: 300 x 200

Programmes & Functions

  • Digital Tuner: Yes

  • Electronic Program Guide: Yes

Brown Goods & SDA Features

  • Speakers: 1

  • USB Recording: Yes

General

  • 4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy

  • Intelligent α8 processor with AI Super Upscaling

  • Perfect Black – self-lit pixels provide infinite contrast

  • Dolby Vision with Filmmaker mode for true-to-cinema pictures

  • Smart webOS platform with advanced AI functionality plus all your favourite streaming services

  • Features:

    • Self-lit pixels

    • AI Super Upscaling

    • Dolby Vision with Filmmaker mode

Technical Details

  • Operating System: webOS

  • RMS Output Power: 20W

Display

  • Aspect Ratio: 16:9

  • Maximum Resolution: 4K Ultra HD (3,840 x 2,160)

  • Screen Size: 77 in

  • Screen Technology: 4K OLED

  • Standard Refresh Rate: 120Hz Native

Efficiency & Standard

  • Energy Efficiency Class: F

Design Elements

  • Colour: Black

  • Colour Group: Black

Product Type

  • Product Category Group: CE

  • Product Type: TV

Connectivity

  • Bluetooth: Yes

  • HDMI: Yes

  • HDMI Version: 4 ports (supports 4K 120Hz, eARC, VRR, ALLM, QMS)

  • Number of HDMI Ports: 4

  • Number of USB Ports: 2

  • Smart TV: Yes

  • USB: Yes

  • Wi-Fi: Yes

Dimensions & Weight

  • Depth: 31.9 cm

  • Depth with Stand: 31.9 cm

  • Height: 105.7 cm

  • Height with Stand: 105.7 cm

  • Shipping Depth: 20 cm

  • Shipping Height: 113 cm

  • Shipping Weight: 33.5 kg

  • Weight: 23.5 kg

  • Width: 171.9 cm

Accessories

  • VESA Mount Compatible: Yes

  • VESA Mount Size: 300 x 200

Programmes & Functions

  • Digital Tuner: Yes

  • Electronic Program Guide: Yes

Brown Goods & SDA Features

  • Speakers: 1

  • USB Recording: Yes

General

  • 4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy

  • Intelligent α8 processor with AI Super Upscaling

  • Perfect Black – self-lit pixels provide infinite contrast

  • Dolby Vision with Filmmaker mode for true-to-cinema pictures

  • Smart webOS platform with advanced AI functionality plus all your favourite streaming services

  • Features:

    • Self-lit pixels

    • AI Super Upscaling

    • Dolby Vision with Filmmaker mode

Technical Details

  • Operating System: webOS

  • RMS Output Power: 20W

Display

  • Aspect Ratio: 16:9

  • Maximum Resolution: 4K Ultra HD (3,840 x 2,160)

  • Screen Size: 77 in

  • Screen Technology: 4K OLED

  • Standard Refresh Rate: 120Hz Native

Efficiency & Standard

  • Energy Efficiency Class: F

Design Elements

  • Colour: Black

  • Colour Group: Black